A trailer is an advertisement or a commercial for a feature
film that will be shown in the future at a cinema. The term trailer comes from
their having originally been shown at the end of a feature film screening.
Trailers are now shown before the film (or the A-movie in a double feature)
begins.
The first trailer was shown in a U.S. film theatre in November
1913, when Nils Granlund the advertising manager for the Marcus Loew theater
chain, produced a short promotional film for the musical The Pleasure Seekers,
opening at the Winter Garden Theatre on Broadway.
Granlund was also first to introduce trailer for an upcoming
motion picture, using a slide technique to promote an upcoming film featuring
Charlie Chaplin at Loew's Seventh Avenue Theatre in Harlem in 1914.
Trailers were initially shown when trailing the feature film. The practice was found to be
ineffective, often ignored by audiences who left straight after the feature. This form of practice and trailers have been shown before the
feature film ever since.
Up until the late 1950s, trailers were mostly created by
National Screen Service and where of various key scenes from the film being
advertised, often with large, descriptive text describing the story, and where
generally from studio music libraries.
An example of one of the first Charlie Chaplin Films In 1914
https://www.youtube.com/watch?v=TmmeYqtbeg8
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